Stop Talking Big Data; Start Thinking Data Culture - Forbes

Stop Talking Big Data; Start Thinking Data Culture Forbes

The percentage of companies that report being data-driven is shrinking. According to a recent survey, 31% of firms surveyed say they are data-driven. That’s down from 32.4% in 2018 and 37.1% in 2017. Meanwhile, 87.8% of executives report having a greater urgency to invest in data-driven initiatives. So, marketers are talking more about data, but we’re losing confidence in creating a data culture. The same study showed that 93% identify people and processes as obstacles to forming a data culture. I find that this is true in both the commercial and nonprofit spaces. Nonprofits have historical...